How water parks theme IP works

water park theme parks

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In the era of brands, the term IP (Intellectual Property) has been transformed from intellectual property to “IP”, and the word IP has been given a wider range of involvement and more meanings.

It is the essence of culture after it has accumulated to a certain level. It has a complete world view, values, and its own vitality. Not all so-called IPs can be called IPs. IP is limited to the cultural and entertainment industry (content and emotion have a natural fit). Derivatives based on books, movies, animation, games, theme parks, and peripheral products have become a mature cultural industry operation model (even if it is in the form of tourism, characteristic towns and IP combined in Adorno and Merkheim’s writings, it has also attracted much attention.

Water parks are scientifically matched according to the color and function of amusement equipment. Although it can bring different joys to tourists, it is essentially limited to the interaction between cold equipment. With the improvement of people’s income and consumption levels, and the increasing competition among water parks, ordinary amusement equipment can no longer satisfy customers’ spiritual enjoyment. Embracing IP to create exclusive theme parks has become a hot project in current water parks.

There are two channels for obtaining IP, one is creation and the other is authorization. There is IP first and then theme parks, such as Universal Studios, Disney, Hellokitty and other theme parks, or there is a theme park first and then IP, such as Happy Valley, Happy Valley, Changzhou Dinosaur Park, etc.

At present, most investors are more inclined to foreign IPs for IPs. It is generally believed that foreign IPs are good IPs and can bring more profits. In fact, it is not entirely true. Good IPs are mainly reflected in the fan base, the popularity of the local market and the degree of fans’ love for it. In-depth investigation of local people and the direction of park positioning should be better customized to create exclusive IP. When we need to create IP by ourselves, we should think about the creation from the above points.

Emotional value

IP is an important means of connecting with tourists emotionally. In the early planning stage, rational requirements are transformed into emotional narratives, unique emotional positioning is achieved, and then IP image design is carried out.

The emotional value of IP is its core value, which is reflected in its ability to effectively mobilize the emotions of all fans. Therefore, when it is applied in theme water parks, it will inevitably become an important means of emotional connection between tourists and water parks.

Story setting

IP without story support is empty, and IP design also needs a “world” to support it behind the scenes, so that tourists can generate plot substitution. This requires us to start from the basic emotional needs of people when creating stories, resonate with the audience, and form a truly immersive experience. Therefore, in the face of water park projects, we can use a certain element as the core, use the theme element as a packaging for water projects, and create a brand new fantasy story.

Role establishment

Role establishment refers to whether the core role of the story can be positioned at the level of human emotions, thereby achieving key IP positioning, rather than ordinary story character design.

Generally speaking, the biggest credit for an IP to become a super IP is not the story itself, but the IP role that complements the story. In addition to different themes, the role itself also has its own positioning, such as adventurer, hero, underdog, genius, etc.

Content value

IP is a major source of content creativity for water parks. With IP, the operation of water parks has a soul main line. The theme, performance, activities, and services of water parks have a source of creativity. This main line will string together the various contents of the park and connect with the hearts of tourists at the same time.

Theme IP water parks bring tourists themed sensory stimulation and immersive interactive experience and enjoyment. The importance of IP’s cultural performing arts format in theme water parks continues to increase, and ultimately forms a good experience and communication reputation.

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